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Why Every Affiliate
Marketer Needs A List
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As an online marketer you’ve probably heard the phrase
“The
Money is in the List” – it’s absolutely
true.
It’s not uncommon for your customers to not buy from you the
first time they land on your site. Most people think about things and
have to have contact at least several times before they make the
decision to buy. By building a list of targeted prospects
you’re
greatly improving your chances of affiliate sales.
Once you have a database of subscribers established your list will be
like gold to you. Imagine the ability to send an email to a few hundred
or thousand people with a product promotion and then watching your
sales come in… this is what a targeted list of subscribers
can
do for you.
However, it’s not just about building a list; you also need
to
take the time to establish a relationship with that list. If you never
email your list and out of the blue send them a promotion email the
chances are you’ll have more
“unsubscribes” from your
list than sales.
To build a good relationship and rapport with your list will take a
little time but it is so worth it once you get the balance right. Try
sending out an email at least once a week (any longer and they may
forget who you are). In your emails try to achieve balance between
promotions and providing information. You don’t need to
promote a
product with every mailing. Give value to your list, valuable tips,
valuable information, case studies, and other tips to help them; once
you do this your list will grow to trust you and will gladly purchase
items through you because they feel like you have taken the time to
establish a relationship with them.
Now you know why you should build a list but how do you start building?
Here are a few tips:
Create a free special report, eCourse or eBook to give away in return
for your customer’s signing up to the list.
Create a separate page for your newsletter subscribers. In a time of
increasing SPAM, it’s getting harder and harder to get people
to
give you their email addresses. Even if you’re giving
something
away for free, you’ll still need to sell that “free
gift”. Build a simple opt in page which clearly explains the
benefits of subscribing to your list.
Promote your mailing list through articles. Write and distribute
articles to the online article directories and in your author bio
include a link back to your newsletter page. If you write good quality
articles, you’re increasing the chances that person will want
to
click over and learn more.
Those are just a few tips for helping you start building your list. No
matter which way you go about it, having a list of targeted customers
is a great way to build your affiliate marketing business.
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